BEAUTY dupes have been rising in popularity as affordable brands continue to put out products that mimic high-end fan favorites.
Charlotte Tilbury has a cult following of fans regarding the brand's Hollywood Flawless Filter foundation.
At $44 a pop, Flawless Filter may be reserved for special days, like a big date or a fancy party.
However, Elf Cosmetics just introduced their own version that's only $14.
The Halo Glow Liquid Filter foundation comes in eight shades and is already sold out.
Beauty guru and TikTok star, Mikayla Nogueira, put the dupe to the test with a side-by-side comparison of the two products.
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Since the Flawless Filter foundation comes in 12 shades, Mikayla noted she was a bit worried about the difference between the lightest shades.
She used shade Fair in both products, and the Halo Glow shade was much darker than the Flawless Filter one.
Both of these products are meant to apply a sheer amount of coverage.
After applying Flawless Filter to one side of her face with a makeup brush, the difference was notable.
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The shade was a perfect match, concealed a bit of redness, and left a glowing, dewy finish.
When she moved onto the Halo Glow, she noted the applicator was about double the size of the one from the Flawless Filter foundation.
Mikayla blended out the dupe, switching to a clean makeup brush, noting these shades are adaptable to skin tone to offer a better match.
She could barely finish her sentence before stating, "It's the same, it's the same thing!"
"I take dupes very seriously, this looks identical."
Both products matched her skin tone perfectly, offered redness reduction, a dewy finish, and felt the same on the skin.
She also said they both blended out smoothly with the brush she was using.
They were so similar Mikayla asked herself if Elf had copied the formula.
As a personal preference, she added a different foundation on top for fuller coverage.
When she finished her complete look she said Elf "absolutely nailed it" with this dupe.
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