To assist in making Booking.com's straightforward business model shine a little brighter for game day, they selected the Sexiest Man Alive to star in the new campaign. Idris Elba is effortlessly cool in the Booking.com Super Bowl commercial, possibly proving that he can make any topic more interesting. Have you heard the man speak? If you haven't for some strange reason, Elba talks directly to the camera and explains what the online travel brand has to offer.

"To be clear," he begins while walking through a hotel lobby, "we have never been accused of being flashy, sexy, or lit." The brand's self-awareness is refreshing and instantly humorous with the "Luther" star's flair. Explaining that the fact that they named the company Booking.com is "kinda lit, if we're talking literal," Elba laughs at his own dad joke in a sauna. He mans a beachside bar in a Hawaiian shirt and chops wood at a chilly cabin with an ushanka-style hat. Acknowledging the brand isn't amazing at naming things, he speaks with certainty that, "We're good at helping you book travel."

"Booking.com's sense of humor gels with mine," Elba said in a statement, "so I was thrilled to partner with a brand that doesn't take themselves too seriously and focuses on just getting the job done of helping to make it easier for everyone to experience the world." Lucky for us, the fun on set didn't stop with the official ad.

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