Is Alissa Heinerscheid Fired? What Happened to The Bus Lights VP?

May 2024 · 3 minute read

Is Alissa Heinerscheid fired? Heinerscheid is a pioneer in the beer sector and is well-known for her outstanding accomplishments while serving as the VP of Bud Light.

It is never a good thing to get fired from a job, especially one that you have been doing for the greater part of your working life.

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The past few days have seen people discussing whether Alissa Heinerscheid has been fired from her job.

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Who is Alissa Heinerscheid?

Vice President of Bud Light Alissa Gordon Heinerscheid is the first woman to hold that position in the beer industry.

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She is renowned for busting through the glass ceiling and establishing new benchmarks for female achievement in the traditionally male-dominated field.

Although she was essential to Bud Light’s success, she has now come under fire.

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Some conservative customers voiced their disapproval after Bud Light opted to fund trans activist and influencer Dylan Mulvaney.

On social media, she was the target of personal attacks from those who claimed she needed to be dismissed from her job and who also accused her of starting the boycott.

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Vice President of Bud Light Alissa Heinerscheid has defended the choice in the face of criticism.

So is Alissa Heinerscheid fired or not?

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READ ALSO: Who is Alissa Heinerscheid?

When people start showing their displeasure on social media about someone, it always gets a lot of attention, and being at the center of it all, many would be concerned that Alissa Heinerscheid will be fired from her role, is it really the case?

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Alissa Heinerscheid Career

She has come a long way, How did things start for her?

Alissa Heinerscheid graduated from the Wharton School and has a Master of Business Administration.

She proudly describes herself as the “first female to lead the largest beer brand in the industry.”

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She has a master of arts degree in English Language and Literature/Letters from Harvard University as well.

Gordon began her marketing career at Tapestry Networks before rising to the position of vice president at Anheuser-Busch.

Five years later, she left the company to work as Listerine’s Associate Brand Manager.

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Later, in May 2015, she joined Anheuser-Busch, where she held various positions including Director of Value Brands, Director of Bud Light Sports & Music, Senior Director of Bud Light Communications, VP of Direct Consumer Marketing, and VP of draftLine & Digital.

According to her official LinkedIn profile, she has been employed as a vice president at Bud Light for the previous ten months.

Is Alissa Heinerscheid Fired?

When Bud Light gave trans activist Dylan Mulvaney a sponsorship deal, the controversies started, but Alissa Heinerscheid is still at post.

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Right-wing and conservative clients eventually demanded Heinerscheid’s resignation as a result of their boycott of the company.

Alissa’s main goal as the first female leader of Bud Light in the company’s history has been to change and broaden the brand’s appeal.

Bud Light gave trans activist Dylan Mulvaney a sponsorship agreement, which offended conservative customers.

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